Which? Which? Song

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TV Spots: April 2004; February, March 2005 / Two 15-second and three 30-second CM spots
Music video: August 2005 / 2 min 59 sec
Director, Key Animator: Osamu Tanabe

The "Doredore" Song
The "Doredore" Song
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In 2004, Studio Ghibli created a pair of CM spots for Yomiuri Shimbun Kigyou (読売新聞企業?), as part of the newspaper syndicate's 130-year anniversary. These spots featured scenes of Tokugawa-period people reading kawaraban (瓦版?), the "tile block print" newspapers of that time, with music by Yukie Nishimura (西村由紀江 Nishimura Yukie?).

In February and March 2005, three new Ghibli-produced Yomiuri "moving season" spots were aired. "Moving season" marks the beginning of both the fiscal and school years in Japan - it's a time when many people transfer to new job or school locations. These spots featured a visual theme of "bugs as people" along with a short and catchy jingle written and performed by singer songwriter Meiko Haigo (拝郷メイコ Haigou Meiko?).

That CM melody along with the phrase "doredore" became quite a hit with kids all across Japan. In August 2005, Haigou and producer Toshio Suzuki released a full-length version of the jingle, Doredore no Uta (どれどれの唄 Which? Which? Song?). It was released on a CD Maxi Single, as sheet music, and as a music video using the same "bugs" motif as the CM spots.

The music video and all of the spots are available on the Ghibli ga Ippai Special Short Short DVD.

Meiko Haigou and Toshio Suzuki"Doredore" Song press conference - 6 July 2005Tokyo Museum of Contemporary Art (MoT)
Meiko Haigou and Toshio Suzuki
"Doredore" Song press conference - 6 July 2005
Tokyo Museum of Contemporary Art (MoT)

Meiko Haigou's Official Web Site (in Japanese)